Golf trade fairs are far more than a chance to try the latest equipment. They are the central meeting point of the industry and, for many in the golf business, the most important networking date of the year. Most golf fairs fall between January and March, exactly when the course is quiet and there is time to talk.
I have been visiting these events for more than ten years. Golf is a people's business, and few formats bring manufacturers, club managers, pros, greenkeepers and tour operators together as closely as a well-run golf fair.
This overview gathers the most important golf trade fairs 2027 in the DACH region, in Europe and internationally, with dates, venues, visitor numbers and official links. All dates apply to the 2027 season.
Jump to a fair: Golftage Stuttgart · RheinGolf · Hanse Golf · Golftage München · Top Golf Vienna · FESPO Zurich · Ferienmesse Bern · Vakantiebeurs Utrecht · Danish Travel Show · Golf Fair Helsinki · PGA Show & GCSAA (USA) · Asia
The golf fairs 2027 at a glance
Every fair as a card, with date, city and the official link.
Overview: all golf fairs 2027
The table is sorted by date, with venue, country and type. „Golf show" means a dedicated golf fair, „Travel + golf" a large travel or consumer fair with a strong golf section. Each fair is described individually below and linked officially.
| Golf fair | Date 2027 | City | Country | Type |
|---|---|---|---|---|
| Vakantiebeurs / Holland Golf Show | 08–11 Jan | Utrecht | Netherlands | Travel + golf |
| GCSAA Conference & Trade Show | 15–21 Jan | New Orleans | USA | Trade show |
| Golftage Stuttgart | 21–24 Jan | Stuttgart | Germany | Golf show |
| PGA Merchandise Show | 26–29 Jan | Orlando | USA | Trade show |
| Ferienmesse Bern | 28–31 Jan | Bern | Switzerland | Travel + golf |
| RheinGolf | 29–31 Jan | Düsseldorf | Germany | Golf show |
| FESPO & Golf Fair | 04–07 Feb | Zurich | Switzerland | Travel + golf |
| Hanse Golf | 12–14 Feb | Hamburg | Germany | Golf show |
| Golftage München | 19–21 Feb | Munich | Germany | Golf show |
| Danish Travel Show / FERIE FOR ALLE | 26–28 Feb | Herning | Denmark | Travel + golf |
| Golf Fair Helsinki | 19–21 Mar | Helsinki | Finland | Golf show |
| Top Golf Vienna (Austrian Golf Show) | March (tbc) | Vienna | Austria | Golf show |
Note Dates and halls can change at short notice. Always check the official fair site before travelling. The Asian golf fairs (India, South Korea, Thailand, Vietnam) are listed below under „International".
Listen: the golf fairs on the podcast
How to use a fair as an exhibitor, and why it is the strongest networking lever in the industry, is something I cover on the podcast. You can play the short episode on golf fairs right here.
For a deeper dive, listen to the full interview „Golf fairs as a networking tool" with Ingo Klöver. It is about turning a fair day into real contacts, leads and partnerships instead of a stack of business cards.
The golf fairs 2027 in detail
From January to March one fair follows the next. The timeline shows where it gets crowded, with every fair explained below.
Tip: scroll sideways for all dates. Click opens the official fair site.
Golftage Stuttgart
The Golftage Stuttgart run from 21 to 24 January 2027 in Stuttgart. They open the season in the south. A travel-minded, high-spending audience meets exhibitors from equipment, travel and training. For golf-travel providers and destinations, Stuttgart is one of the strongest dates in the German-speaking region. Official site: golftage-stuttgart.com. The classic travel focus of the Messe Stuttgart (Golf & Wellness Travel within the CMT) runs alongside it.
RheinGolf Düsseldorf
The RheinGolf 2027 runs from 29 to 31 January 2027 at „STATION AIRPORT" by Düsseldorf Airport. It is easy to reach by train and public transport and is firmly committed to sustainability, with green electricity and reusable stand materials. A plus for visitors is the traditionally free admission. In 2025 more than 10,000 visitors came, and in 2023 there were 8,000 visitors and 120 exhibitors. Official site: rheingolf.net.
Hanse Golf Hamburg
The Hanse Golf 2027 takes place from 12 to 14 February 2027 on the Hamburg Messe grounds. It opens the northern German season and is one of the largest golf fairs in Germany. In 2026 around 16,600 visitors came with roughly 200 exhibitors, and in 2023 there were already 15,454 visitors. National and international exhibitors show equipment, apparel, travel and technology, alongside talks, fittings and a stage programme. Official site: hansegolf.com.
Golftage München
The Golftage München 2027 run from 19 to 21 February 2027 at the MOC Munich. Southern Germany's largest golf fair drew around 13,100 visitors with 150 exhibitors in 2026, after 11,700 visitors in 2025 and 10,800 at the 2024 comeback. More than 150 exhibitors show products from every area of the game, rounded off by talks, swing analysis and fittings. Official site: golftage-muenchen.com.
Top Golf Vienna (Austrian Golf Show)
Austria's golf fair in Vienna is expected around March for 2027. The date and venue are usually confirmed only in the autumn of the previous year. For exhibitors who want to reach the Austrian market and the Alpine travel audience, Vienna is the natural date. Until the new date is set, you can find details of the last edition at golfweek.at. I will update the 2027 date here as soon as it is official.
Switzerland: golf on the big travel fairs
FESPO & Golf Fair Zurich
The FESPO Zurich, with its integrated golf fair, runs from 4 to 7 February 2027. FESPO is the largest Swiss fair for holidays, travel and leisure, and the golf area is a fixed part of it. For tour operators and destinations it is the central Swiss date to reach a golf-minded audience. Official site: fespo.ch.
Ferienmesse Bern
The Ferienmesse Bern runs from 28 to 31 January 2027. Travel is again the focus here, with a relevant golf and active-holiday share. Anyone wanting broader Swiss coverage can combine Bern and Zurich into one tour. Official site: ferienmesse.ch.
International: Europe
Vakantiebeurs & Holland Golf Show, Utrecht
Europe's year opens with the Vakantiebeurs from 8 to 11 January 2027 at the Jaarbeurs Exhibition & Convention Centre in Utrecht. The Vakantiebeurs is one of the largest travel fairs in Europe, and the Holland Golf Show bundles the golf audience within it. The Netherlands are an important source market for golf travel. Official site: vakantiebeurs.nl.
Danish Travel Show / FERIE FOR ALLE, Herning
Denmark's largest travel fair with a golf focus, FERIE FOR ALLE, runs from 26 to 28 February 2027 in Herning. Danish golfers are an attractive, travel-happy target group for German and international facilities. The Danish Golf Show is organised together with the PGA of Denmark. Official site: danishtravelshow.com.
Golf Fair Helsinki
Finland's largest golf event, the Golf Fair Helsinki, runs from 19 to 21 March 2027 at the Messukeskus Expo and Convention Centre. Three days for enthusiasts, beginners and industry companies, and one of the last northern spring openers. Official site: messukeskus.com.
International: USA (trade shows)
PGA Merchandise Show & GCSAA
The PGA Merchandise Show runs from 26 to 29 January 2027 at the Orange County Convention Center in Orlando. It is the most important trade show for golf merchandise in the world and a must for anyone buying internationally or wanting to see trends a year early. The show is open to trade visitors only.
For greenkeeping and course operations, the GCSAA Conference & Trade Show from 15 to 21 January 2027 in New Orleans is the reference. The Golf Course Superintendents Association of America brings together course care, machinery, agronomy and training, highly relevant for anyone who runs a golf facility or works in greenkeeping. Official sites: pgashow.com and gcsaa.org.
International: Asia
Golf fairs in Asia
Asia is growing fast as a golf market, but dates are often confirmed only at short notice. These fairs are relevant for 2027.
- India Golf Expo, New Delhi (Thyagaraj Stadium), a trade and consumer fair, 2027 date still open.
- Maekyung SBS Golf Expo, Seoul (COEX Convention & Exhibition Center), one of the large Asian golf fairs, 2027 date still open.
- Thailand Golf Expo (TGEX), Bangkok (Queen Sirikit National Convention Center), expected May 2027.
- Vietnam Sport Show, Ho Chi Minh City, a trade fair for sport, outdoor and equipment with a growing golf share.
Anyone aiming to open up the Asian market should plan these dates early, as the travel and logistics effort is much higher than for the DACH fairs.
Where the golf fairs take place
Most dates cluster closely together in Central Europe, joined by Scandinavia and two US trade shows. Click a pin for the details.
Outside the map (USA): 🇺🇸 GCSAA (New Orleans), 🇺🇸 PGA Show (Orlando)
Map base: Natural Earth (public domain)
Dedicated golf show or travel fair with golf?
Which fair pays off depends on the goal. Dedicated golf shows bring deep, specialist audiences, large travel fairs bring reach and golf-travel buyers.
| Feature | Dedicated golf show | Travel fair with golf area |
|---|---|---|
| Audience | golfers and trade visitors | broad travel audience, golfers among them |
| Examples | Hanse Golf, Golftage München, RheinGolf | CMT Stuttgart, FESPO Zurich, Vakantiebeurs |
| Strength for exhibitors | deep golf-specialist audience | reach and golf-travel buyers |
| Admission | often cheap or free | usually a day ticket for the big fair |
Which fair for whom
| You are … | Suitable fairs |
|---|---|
| Beginner or hobby golfer | Golftage München, Hanse Golf, RheinGolf |
| Club manager or operator | GCSAA (course care), Hanse Golf, Golftage München |
| Travel provider or destination | CMT Stuttgart, FESPO Zurich, Vakantiebeurs, Danish Travel Show |
| Manufacturer or retailer | PGA Merchandise Show Orlando, Hanse Golf |
Golf fairs as a networking and business platform
The biggest strength of golf fairs is bringing together people from every part of the industry. From tour pros to club managers to equipment makers, everyone here shares an interest in golf. That meeting is what makes fairs like the RheinGolf, the Hanse Golf or the PGA Show such a good chance to build relationships, both professionally and commercially.
The timing reinforces the effect. Because most fairs fall at the start of the year, they act as a season opener and give facilities the calm to focus on conversations while the course is quiet. Visitors are curious, informed and ready to invest in new products, travel and services.
I rarely leave a fair without a stack of business cards and several unplanned conversations that often produce the best results. Partnerships, events and joint marketing campaigns have grown out of such encounters. There is more in the sales & guest acquisition area and in the interviews from the industry.
For exhibitors: the fair as a sales channel
For companies, a golf fair is one of the most direct ways to reach an open, specialist audience, especially where the crowd is purely golf. Through live demos and personal conversations you convince potential customers faster than through any online channel, and you get honest product feedback on the spot.
Networking is only one side, though. A lot is sold at the fair, too. Voucher sales are a big deal, with many golfers stocking up on green-fee and lesson vouchers for the coming season. Club makers win with real hands-on experience, where a visitor hits the new driver on the range or in a simulator and feels the difference at once. And apparel sellers do strong business at fairs because they sell at good prices and people can try things on right away. Anyone who shows up with a clear offer rarely goes home empty-handed.
Three things make an exhibitor's appearance successful, in my view.
- Preparation beats walk-up traffic. Arrange meetings in advance, research exhibitors and visitors, and set a clear goal per day.
- Follow-up decides. The value of a fair is created in the two weeks afterwards. Whoever follows up quickly and personally wins.
- Pick the right fair. A dedicated golf show brings a different audience than a large travel fair with a golf area. Both can fit, depending on the goal.
Looking for a job in the golf industry?
Browse the current job openings from across the sector, from greenkeeping to management.
See the job openingsAlso in the book: golf fairs as part of the journey
Golf fairs also appear in my book Golftourismus, your guide to golf travel. There I place fairs in the larger travel and tourism perspective, how destinations present themselves at fairs, how inspiration turns into a booked golf trip and what role travel fairs like FESPO, the Vakantiebeurs or the Danish Travel Show play in marketing a golf region. You will find the matching overview on the golf tourism industry page.
History: golf fairs 2025 and 2024 in review
So the development stays traceable, here are the previous years as an archive.
Visitor and exhibitor numbers at a glance
The table only contains figures that are documented in the sources. Where a number is missing, there is a dash.
| Year | Hanse Golf Hamburg | Golftage München | RheinGolf Düsseldorf |
|---|---|---|---|
| 2023 | 15,454 visitors | 13,100 visitors, 150 exhibitors | 8,000 visitors, 120 exhibitors |
| 2024 | over 180 exhibitors | 10,800 visitors | 100 exhibitors, around 10,000 expected |
| 2025 | around 16,200 visitors, around 200 exhibitors | 11,700 visitors | over 10,000 visitors |
| 2026 | around 16,600 visitors, around 200 exhibitors | 13,100 visitors, 150 exhibitors | over 10,000 visitors |
Golf fairs 2025
| Golf fair | From | To | City | Type |
|---|---|---|---|---|
| Golf & Wellness Travel (CMT) | 23.01.2025 | 26.01.2025 | Stuttgart | Travel + golf |
| Fespo Golf Fair | 30.01.2025 | 02.02.2025 | Zurich | Travel + golf |
| Golftage München | 07.02.2025 | 09.02.2025 | Munich | Golf show |
| Hanse Golf | 14.02.2025 | 16.02.2025 | Hamburg | Golf show |
| RheinGolf | 21.02.2025 | 23.02.2025 | Düsseldorf | Golf show |
| Holland Golf Show | 07.03.2025 | - | Amsterdam | Golf show |
| Danish Golf Show | - | - | Herning | Travel + golf |
Golf fairs 2024
| Golf fair | Start | End | City | Type |
|---|---|---|---|---|
| CMT Stuttgart | 13.01.2024 | 21.01.2024 | Stuttgart | Travel + golf |
| FESPO Zurich | 01.02.2024 | 04.02.2024 | Zurich | Travel + golf |
| HanseGolf | 16.02.2024 | 18.02.2024 | Hamburg | Golf show |
| Golftage München | 23.02.2024 | 25.02.2024 | Munich | Golf show |
| RheinGolf | 01.03.2024 | 03.03.2024 | Düsseldorf | Golf show |
Back in 2023 the Holland Golf Show in Utrecht was a success with over 2,600 registered visitors. The Danish Golf Show showed consistently high satisfaction among exhibitors and visitors over the years, good evidence that travel fairs with a golf area work well in the north.
Frequently asked questions about golf fairs
When do the golf fairs take place?
Most golf fairs in the DACH region and in Europe fall between early January and the end of March, with a focus on January and February. They form the season opener before courses go into high season.
Which is the biggest golf fair in Germany?
The Hanse Golf in Hamburg, with around 16,600 visitors most recently, is one of the largest golf fairs in Germany. The Golftage München follow closely with around 13,100 visitors.
Which is the biggest golf fair in Europe?
Internationally, the PGA Merchandise Show in Orlando is by far the largest golf fair, although it is a trade-only show in the USA. In Europe, the large travel fairs with a golf area such as the Vakantiebeurs in Utrecht, and on the dedicated-golf side the Hanse Golf, are among the biggest events.
Where is the golf fair in Hamburg?
The Hanse Golf takes place on the Hamburg Messe grounds, in the middle of the city and easy to reach by public transport.
Where is the RheinGolf fair?
The RheinGolf takes place at „STATION AIRPORT" by Düsseldorf Airport, reachable by train and public transport, traditionally with free admission.
When is the golf fair in Munich?
The Golftage München take place in February at the MOC Munich, in 2027 from 19 to 21 February.
When is the golf fair in Stuttgart?
The Golftage Stuttgart take place in January, in 2027 from 21 to 24 January. The classic golf-travel area is also available within the CMT of Messe Stuttgart.
Is a golf fair worth it for beginners too?
Yes. At fairs you can test clubs, get free advice, compare trips and make first contacts in the scene, with no membership and no prior knowledge.
How much is admission to a golf fair?
It varies by fair. Some, like the RheinGolf, are traditionally free, others charge a day ticket. You will always find the current price on the linked official fair site. One tip: ask at your golf club too. Clubs often have allocations or options for discounted tickets.
Can anyone visit the PGA Merchandise Show?
No. The PGA Merchandise Show in Orlando is a trade-only fair, open to industry professionals. Most European golf fairs, by contrast, are open to private visitors.
How do I use a golf fair best as an exhibitor?
Preparation, clear daily goals and consistent follow-up. The real value is created in the days after the fair, when you follow up with contacts personally. Direct selling pays off too, with vouchers for the new season, hands-on product experience at club-maker stands and apparel at good fair prices all performing well. More in the podcast interview with Ingo Klöver.
