Golf trade fairs are far more than a chance to try the latest equipment. They are the central meeting point of the industry and, for many in the golf business, the most important networking date of the year. Most golf fairs fall between January and March, exactly when the course is quiet and there is time to talk.
I have been visiting these events for more than ten years. Golf is a people's business, and few formats bring manufacturers, club managers, pros, greenkeepers and tour operators together as closely as a well-run golf fair.
This overview gathers the most important golf trade fairs 2027 in the DACH region, in Europe and internationally, with dates, venues, visitor numbers and official links. All dates apply to the 2027 season.
Jump to a fair: Golftage Stuttgart · RheinGolf · Hanse Golf · Golftage München · Top Golf Vienna · FESPO Zurich · Ferienmesse Bern · Holland Golf Show · Danish Travel Show · Golf Fair Helsinki · PGA Show & GCSAA (USA) · Asia
The golf fairs 2027 at a glance
Every fair as a card, with date, city and the official link.
Overview: all golf fairs 2027
The table is sorted by date, with venue, country and type. „Golf show" means a dedicated golf fair, „Travel + golf" a large travel or consumer fair with a strong golf section. Each fair is described individually below and linked officially.
| Golf fair | Date 2027 | City | Country | Type |
|---|---|---|---|---|
| GCSAA Conference & Trade Show | 15–21 Jan | New Orleans | USA | Trade show |
| Golftage Stuttgart | 21–24 Jan | Stuttgart | Germany | Golf show |
| PGA Merchandise Show | 26–29 Jan | Orlando | USA | Trade show |
| Ferienmesse Bern | 28–31 Jan | Bern | Switzerland | Travel + golf |
| RheinGolf | 29–31 Jan | Düsseldorf | Germany | Golf show |
| FESPO & Golf Fair | 04–07 Feb | Zurich | Switzerland | Travel + golf |
| Hanse Golf | 12–14 Feb | Hamburg | Germany | Golf show |
| Golftage München | 19–21 Feb | Munich | Germany | Golf show |
| Danish Travel Show / FERIE FOR ALLE | 26–28 Feb | Herning | Denmark | Travel + golf |
| Golf Fair Helsinki | 19–21 Mar | Helsinki | Finland | Golf show |
| Holland Golf Show | date tbc | Houten | Netherlands | Golf show |
| Top Golf Vienna (Austrian Golf Show) | date tbc | Vienna | Austria | Golf show |
Note Dates and halls can change at short notice. Always check the official fair site before travelling. The Asian golf fairs (India, South Korea, Thailand, Vietnam) are listed below under „International".
Listen: the golf fairs on the podcast
How to use a fair as an exhibitor, and why it is the strongest networking lever in the industry, is something I cover on the podcast. You can play the short episode on golf fairs right here.
For a deeper dive, listen to the full interview „Golf fairs as a networking tool" with Ingo Klöver. It is about turning a fair day into real contacts, leads and partnerships instead of a stack of business cards.
The golf fairs 2027 in detail
From January to March one fair follows the next. The timeline shows where it gets crowded, with every fair explained below.
Tip: scroll sideways for all dates. Click opens the official fair site.
Golftage Stuttgart
The Golftage Stuttgart run from 21 to 24 January 2027 as part of the CMT at Messe Stuttgart, for the first time under this name. Official site: golftage-stuttgart.com.
RheinGolf Düsseldorf
The RheinGolf 2027 runs from 29 to 31 January 2027 at „STATION AIRPORT" by Düsseldorf Airport. It is easy to reach by train and public transport, and admission is traditionally free. In 2025 more than 10,000 visitors came. Official site: rheingolf.net.
Hanse Golf Hamburg
The Hanse Golf 2027 takes place from 12 to 14 February 2027 on the Hamburg Messe grounds. It opens the northern German season and is one of the largest golf fairs in Germany. In 2026 around 16,600 visitors came with roughly 200 exhibitors. National and international exhibitors show equipment, apparel, travel and technology, alongside talks, fittings and a stage programme. Official site: hansegolf.com.
Golftage München
The Golftage München 2027 run from 19 to 21 February 2027 at the MOC Munich. Southern Germany's largest golf fair drew around 13,100 visitors with 150 exhibitors in 2026. More than 150 exhibitors show products from every area of the game, rounded off by talks, swing analysis and fittings. Official site: golftage-muenchen.com.
Top Golf Vienna (Austrian Golf Show)
For Vienna no 2027 date has been announced yet. In 2026 the Top Golf Show Vienna ran from 20 to 22 March at Topgolf Vienna. You can find details of the last edition at golfweek.at. I will update the 2027 date here as soon as it is official.
Switzerland: golf on the big travel fairs
FESPO & Golf Fair Zurich
The FESPO Zurich, with its integrated golf fair, runs from 4 to 7 February 2027. FESPO is the largest Swiss fair for holidays, travel and leisure, and the golf area is a fixed part of it. Official site: fespo.ch.
Ferienmesse Bern
The Ferienmesse Bern runs from 28 to 31 January 2027. Travel is again the focus here, with a relevant golf and active-holiday share. Official site: ferienmesse.ch.
International: Europe
Holland Golf Show, Houten
The Holland Golf Show has been running since 2007 (formerly as the Amsterdam Golf Show) and has taken place at Expo Houten near Utrecht since 2024. In 2023 it was part of the Second Home Beurs at the Jaarbeurs Utrecht for one edition, where the golf area counted 2,631 visitors. A date for 2027 has not been announced yet. Official site: hollandgolfshow.nl.
Danish Travel Show / FERIE FOR ALLE, Herning
The largest travel fair in the Nordics, FERIE FOR ALLE (Danish Travel Show), runs from 26 to 28 February 2027 at the MCH exhibition centre in Herning. Official site: danishtravelshow.com.
Golf Fair Helsinki
Finland's largest golf event, the Golf Fair Helsinki, runs from 19 to 21 March 2027 at the Messukeskus Expo and Convention Centre. Three days for enthusiasts, beginners and industry companies, and one of the last northern spring openers. Official site: messukeskus.com.
International: USA (trade shows)
PGA Merchandise Show & GCSAA
The PGA Merchandise Show runs from 26 to 29 January 2027 at the Orange County Convention Center in Orlando. It is the largest trade show in the golf industry and open to trade visitors only.
For greenkeeping and course operations there is the GCSAA Conference & Trade Show from 15 to 21 January 2027 in New Orleans. In 2026 attendance exceeded 12,000. The Golf Course Superintendents Association of America brings together course care, machinery, agronomy and training, highly relevant for anyone who runs a golf facility or works in greenkeeping. Official sites: pgashow.com and gcsaa.org.
International: Asia
Golf fairs in Asia
Asia is growing fast as a golf market, but dates are often confirmed only at short notice. These fairs are relevant for 2027.
- India Golf Expo, New Delhi (Thyagaraj Stadium), a trade and consumer fair, 2027 date still open.
- Maekyung SBS Golf Expo, Seoul (COEX Convention & Exhibition Center), one of the large Asian golf fairs, 2027 date still open.
- Thailand Golf Expo (TGEX), Bangkok (Queen Sirikit National Convention Center), 2027 date still open.
- Vietnam Sport Show, Ho Chi Minh City, a trade fair for sport, outdoor and equipment with a growing golf share.
Anyone aiming to open up the Asian market should plan these dates early, as the travel and logistics effort is much higher than for the DACH fairs.
Where the golf fairs take place
Most dates cluster closely together in Central Europe, joined by Scandinavia and two US trade shows. Click a pin for the details.
Outside the map (USA): 🇺🇸 GCSAA (New Orleans), 🇺🇸 PGA Show (Orlando)
Map base: Natural Earth (public domain)
Golf fairs as a networking and business platform
The biggest strength of golf fairs is bringing together people from every part of the industry. From tour pros to club managers to equipment makers, everyone here shares an interest in golf. That meeting is what makes golf fairs such a good chance to build relationships, both professionally and commercially.
The timing reinforces the effect. Because most fairs fall at the start of the year, they act as a season opener and give facilities the calm to focus on conversations while the course is quiet. Visitors are curious, informed and ready to invest in new products, travel and services.
I rarely leave a fair without a stack of business cards and several unplanned conversations that often produce the best results. Partnerships, events and joint marketing campaigns have grown out of such encounters. There is more in the sales & guest acquisition area and in the interviews from the industry.
For exhibitors: the fair as a sales channel
For companies, a golf fair is one of the most direct ways to reach an open, specialist audience, especially where the crowd is purely golf. Through live demos and personal conversations you convince potential customers faster than through any online channel, and you get honest product feedback on the spot.
Networking is only one side, though. A lot is sold at the fair, too. Voucher sales are a big deal, with many golfers stocking up on green-fee and lesson vouchers for the coming season. Club makers win with real hands-on experience, where a visitor hits the new driver on the range or in a simulator and feels the difference at once. And apparel sellers do strong business at fairs because they sell at good prices and people can try things on right away. Anyone who shows up with a clear offer rarely goes home empty-handed.
Looking for a job in the golf industry?
Browse the current job openings from across the sector, from greenkeeping to management.
See the job openingsAlso in the book: golf fairs as part of the journey
Golf fairs also appear in my book Golftourismus, your guide to golf travel. There I place fairs in the larger travel and tourism perspective, how destinations present themselves at fairs, how inspiration turns into a booked golf trip and what role travel fairs like FESPO or the Danish Travel Show play in marketing a golf region. You will find the matching overview on the golf tourism industry page.
History: golf fairs 2025 and 2024 in review
So the development stays traceable, here are the previous years as an archive.
Visitor and exhibitor numbers at a glance
The table only contains documented figures. Where a number is missing, there is a dash.
| Year | Hanse Golf Hamburg | Golftage München | RheinGolf Düsseldorf |
|---|---|---|---|
| 2023 | around 16,100 visitors | – | – |
| 2024 | – | 10,800 visitors | – |
| 2025 | – | 11,700 visitors, 150 exhibitors | over 10,000 visitors |
| 2026 | around 16,600 visitors, around 200 exhibitors | around 13,100 visitors, 150 exhibitors | – |
Golf fairs 2025
| Golf fair | From | To | City | Type |
|---|---|---|---|---|
| Golf & Wellness Travel (CMT) | 23.01.2025 | 26.01.2025 | Stuttgart | Travel + golf |
| Fespo Golf Fair | 30.01.2025 | 02.02.2025 | Zurich | Travel + golf |
| Golftage München | 07.02.2025 | 09.02.2025 | Munich | Golf show |
| Hanse Golf | 14.02.2025 | 16.02.2025 | Hamburg | Golf show |
| RheinGolf | 21.02.2025 | 23.02.2025 | Düsseldorf | Golf show |
| Holland Golf Show | 07.03.2025 | 09.03.2025 | Houten | Golf show |
| Danish Golf Show | - | - | Herning | Travel + golf |
Golf fairs 2024
| Golf fair | Start | End | City | Type |
|---|---|---|---|---|
| CMT Stuttgart | 13.01.2024 | 21.01.2024 | Stuttgart | Travel + golf |
| FESPO Zurich | 01.02.2024 | 04.02.2024 | Zurich | Travel + golf |
| HanseGolf | 16.02.2024 | 18.02.2024 | Hamburg | Golf show |
| Golftage München | 23.02.2024 | 25.02.2024 | Munich | Golf show |
| RheinGolf | 01.03.2024 | 03.03.2024 | Düsseldorf | Golf show |
In 2023 the Holland Golf Show ran once as the golf area of the Second Home Beurs at the Jaarbeurs Utrecht, where the golf area counted 2,631 visitors. Since 2024 the fair has taken place independently at Expo Houten.
Frequently asked questions about golf fairs
When do the golf fairs take place?
Most golf fairs in the DACH region and in Europe fall between early January and the end of March, with a focus on January and February. They form the season opener before courses go into high season.
Which is the biggest golf fair in Germany?
The Hanse Golf in Hamburg, with around 16,600 visitors (2026), is one of the largest golf fairs in Germany. The Golftage München follow closely with around 13,100 visitors (2026).
Which is the biggest golf fair in Europe?
Internationally, the PGA Merchandise Show in Orlando is the largest golf trade show, although it is trade-only. In Europe, the Hanse Golf in Hamburg is among the largest dedicated golf fairs.
Where is the golf fair in Hamburg?
The Hanse Golf takes place on the Hamburg Messe grounds, in the middle of the city and easy to reach by public transport.
Where is the RheinGolf fair?
The RheinGolf takes place at „STATION AIRPORT" by Düsseldorf Airport, reachable by train and public transport, traditionally with free admission.
When is the golf fair in Munich?
The Golftage München take place in February at the MOC Munich, in 2027 from 19 to 21 February.
When is the golf fair in Stuttgart?
The Golftage Stuttgart take place in 2027 for the first time under this name as part of the CMT, from 21 to 24 January.
Is a golf fair worth it for beginners too?
Yes. At fairs you can test clubs, get free advice, compare trips and make first contacts in the scene, with no membership and no prior knowledge.
How much is admission to a golf fair?
It varies by fair. Some, like the RheinGolf, are traditionally free, others charge a day ticket. You will always find the current price on the linked official fair site. One tip: ask at your golf club too. Clubs often have allocations or options for discounted tickets.
Can anyone visit the PGA Merchandise Show?
No. The PGA Merchandise Show in Orlando is a trade-only fair, open to industry professionals. Most European golf fairs, by contrast, are open to private visitors.
How do I use a golf fair best as an exhibitor?
Preparation, clear daily goals and consistent follow-up. The real value is created in the days after the fair, when you follow up with contacts personally. Direct selling pays off too, with vouchers for the new season, hands-on product experience at club-maker stands and apparel at good fair prices all performing well. More in the podcast interview with Ingo Klöver.
