About
Mirco Timm
Senior Manager Corporate Golf for leading international golf and resort-hospitality brands
Golf is my workplace, my passion and what drives me.
Born in 1992, in the golf business since 2012 and at home in online marketing since 2008. On this site and in the podcast I show what the golf industry really offers, as an employer and as a market.
Who I am
My path through the international golf industry
My journey into golf began in 2012 with a role at a golf resort with a four-star hotel, a large food & beverage operation and an events business. Before that, I would never have expected how many different professions come together in a single facility.
Today, as Senior Manager Corporate Golf for leading international golf and resort-hospitality brands, I am responsible for a golf portfolio spanning several countries, from strategy and operations to marketing. Before that my path led me, among other places, to the Portuguese Algarve and through many international golf destinations. My focus is golf operations, the smooth running and further development of the golf offering. Marketing and sales are a natural part of it, precisely because there is still real potential lying dormant in many corners of the golf industry.
Focus areas
Golf Operations
My core area: the smooth running and further development of the golf offering, from planning to delivery on the ground.
Marketing and Sales
A natural part of the job for me. In e-commerce and online marketing since 2008, with a soft spot for the sales channels that golf often still leaves untapped.
Digitalisation and AI
Autonomous mowing, AI in golf management, digital tools in hospitality. I get excited about anything that makes the working day better.
Golf facilities are a market and an employer that hardly anyone has on their radar. That is exactly what I want to change.
— Mirco Timm
My path
Start in online marketing
First steps in e-commerce and digital marketing, later as a consultant under my own brand. Long before golf came along.
Training in renewable energy technology
Technical assistant for renewable energy and energy management, an early link to sustainability and technology.
Entry into the golf business
My journey into golf and hospitality begins at Clubhaus AG and Spoercken Hotelbetriebe at Schloss Luedersburg.
Move into international resort hospitality
First as Golf Office Agent, then as Supervisor on the Portuguese Algarve, at the Quinta da Ria resort with two championship courses by the Ria Formosa nature park.
Corporate Golf Management
Responsible for a golf portfolio of more than 40 own and partner courses plus 10+ resorts across eight countries.
Manager Corporate Sports Golf
Operations, sales and marketing of the golf hotels, plus partnerships and sponsoring.
Podcast and platform take shape
The Golf Career and Business Podcast and this site give the industry a voice.
Senior Manager Corporate Golf
Strategy, budgets and innovation for the golf destinations, from head office.
The golf tourism book
My trade book on golf travel and golf tourism is published.
This platform
Career and job insights around golf, gathered in one place, alongside my role for leading international golf and resort-hospitality brands.
Stations around the world
Qualifications
I keep learning because the industry won't let me go.
Professional development isn't an obligation for me, it's curiosity. Here is an overview, expandable by area.
Qualifications8
- Sports & Fitness Manager (IHK)
- Hotel Business Administration (IST)
- Golf Operations Manager (IST)
- Sales Manager (IHK)
- Front Office Management (IST)
- Revenue Management (IST)
- Banquet Management (IST)
- F&B Management (IST)
Further training9
- Travel Sales (IST)
- Cruise Product Management (IST)
- Mobile Travel Consultant (IST)
- Sports & Health Tourism (IST)
- Stress Management (IST)
- Self Management (IST)
- Resilience Training (IST)
- Hygiene Officer (IST)
- SEO Marketing (IST)
Certificates12
- HTML and CSS
- Crisis and Disaster Management
- Digital Marketing Masterclass
- SEO Marketing (OMR)
- Social Media Marketing (OMR)
- Leadership Workshop
- Sales Workshop
- Communication and Rhetoric
- Leading Groups
- Facebook and Instagram Ads
- Golf Course Maintenance Basics
- Sales Force in Hospitality
Seminars (selection from 60+)15+
- Personal Branding with LinkedIn (2025)
- Robotic Mowers in Daily Use (2025)
- Golf Management with AI (2025)
- Autonomous Mowing (2025)
- Workplace Golf Course: Employment Law (2025)
- Lightning Warning Systems on Golf Courses (2025)
- Longevity: Chance or Influence? (2025)
- Golf Facilities and the Skills Shortage (2024)
- Digital Leadership (2024)
- Member Acquisition Made Easy (2024)
- Sustainable Operation of Golf Facilities (2023)
- Career in Golf Management (2019)
- Digitalisation in Golf (2019)
- Profitability of Golf Facilities (2019)
- Pricing and Yield Management (2019)
Memberships & networks
A member of the industry's key associations.
I am an active member of these professional associations and networks in the golf business. It keeps me up to date and connected right across the industry.
Beyond the course
Engagement in Tanzania.
Part of my story leads to Tanzania. With the association Zukunft durch Sonne I helped build the water and solar supply of a primary school in Mrimbo. That time away from the fairway and clubhouse still gives me a different perspective on my own work today. More about the Tanzania project.
Listen in
The Golf Career and Business Podcast.
Interviews with the people who make the industry: managers, founders and doers. Real voices instead of glossy talk. (In German.)
Listen to episodes →Let's connect
Say hello.
The fastest way to reach me is on LinkedIn. I look forward to the exchange.
Legal details and address are in the imprint.